Street Marketing Controversy

French marketing consultant Emmanuel Brunet discovered our Vélo promotion cards in the Velib baskets around Paris and posted about it on his blog. After congratulating us on the initiative tying the retro-American photo of kids on their trikes and wheels to the "bobo" demographic of Velib riders, a number of questions about "street marketing" has arisen. La conversation sur le "street marketing" est devenue très animée. Voir l'article et les commentaires – c'est très interessant. De tout façon, les petits sur leur vélos nous ont livré des très bonnes reponses et commandes pour les cartes postales et tirages numériques.

Paris Tourism

Pour les Parisiens qui ont profité du Velib, et qui ont trouvé une de nos quatre images dans leur pannier, voilà, on a fait contact. Comme vous voyez, on vous offre des cartes de visite avec vos cartes postales. Envoyez-nous vos photos de velos à Paris, en France ou n'importe où dans le monde entier. On va les mettre sur le site, et si on les imprime pour une promotion, on va vous imprimer des cartes postales pour vous remercier.

Did you find these postcards in the basket of your velo? We'd like to continue with more shots like these. So if you're any kind of photographer, or just have a camera, send us your photos of bicycles in Paris, France or anywhere in the world. Lalande will put them on the website and if we use them in other promotions, we will print up post cards for you for your contribution and to say thanks. These images are copyright-free retro-Americana photos from the 1940s. Click on them to enlarge and see how great they are.

If you'd like to discuss a project of yours, click here to Contact Lalande. Bonne route!

VELIB PARIS

Paris is now a biker's paradise with thousands of bicycles – velos – ready to ride all over town. Ever the opportunist, we created a special "Velib" promotion for new clients, putting one or two of the TIPOGRAFIA cards in the baskets of the cool new bikes. The rider takes one, hikes his or her way across town, and leaves the second card in the basket for someone else. Talk about an "idea virus," this allows us to diffuse our material in a friendly manner to our demographic. We're printing up new images that will be a bit retro like this one, above. If you do find one of our cards, bring one home (and leave the second card in the pannier for the next rider, please); then check in here on the blog, and let us know where in Paris you found it. Christine, technical princess and green citizen at Lalande, reminded me to tell people: Ne jetez pas sur la voie publique, s'il vous plaît.

I wrote about the Velib Phenomeon for The Paris Blog. Here's a quick snippet: "Putting Parisians on two wheels 24 hours a day has ushered in a new local aesthetic. With the cool weather, sunny days and breezy nights taking the velo for a 30-minute trot about town is quite agreeable. The little "pannier" up front is framing an emerging look: Toting about colorful fruits and vegetables, could very well produce a spread in Vogue. Part-retro fashion, part-health kick, big-time Amelie Poulain and clear-sky friendly, it's evident Parisians want to look like they're busy doing wonderful things and carrying legumes about on the velo is a quick fix to that end."

We're looking for great photos of bicycles, from all corners of the globe, so send one of yours to us and maybe we can use it in another Velib pannier promotion, and reward you at the same with some post cards, digital prints, or cartes de visites. Become a big wheel; we'll help you get there.

Paris est maintenant le paradis des cyclistes avec des milliers de bicyclettes prêt à aller partout la ville. Jamais opportuniste, nous avons créé une promotion "Velib" spéciale pour de nouveaux clients, mettant une ou deux des cartes TIPOGRAFIA ou petits cyclistes dans les paniers des nouveaux vélos frais. Velib Paris.