We made some posters and postcards for artist Stephanie Jenny, the adorable babe at Zango on the Rue Daguerre in the 14th. She launched her art career in June with the Portes Ouvertes along the Butte aux Cailles (in the 13th arrondisement), opening up her studio during a weekend art fest. Stephanie hung about 30 works and sold nearly a third of them, including this one. For her postcard, we isolated a section of a larger canvas, and used a digital photo of the entire piece in black and white on the back for a "stamp."
We love working with artists and offering whatever know-how and marketing we can offer so they get the exposure and traffic they're looking for. "Put your images out there," I told her. "You're the star." I suppose she thought about that for a day or so, but when she had the posters and cards in hand, she quickly laid the groundwork for a successful exhibition: Stephanie put up the 25 A3-sized posters in local shops and cafés where she lives, just off La Butte.
Well, they came, they saw, (probably drank), and they bought and some bought two! She has the eye, the scissor + glue skills, and the ebuillient temperament needed to make a go of it. Stephanie undoubtedly raising her prices for her show this September.
Tuesday, July 10, 2007
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